Phoenix Beauty Group was established in 1994 in Sydney, Australia. In 2006, we entered the health and beauty industry by opening our first retail store in Eastwood.

Within the business, there are four main divisions:

  • Phoenix Beauty Retail Chain Stores
  • Blossoms BH Wholesale (wholesale, distribution, and export)
  • Phoenix Beauty eShop (online cross-border retail and e-commerce supply chain service)
  • Premium skincare and cosmetics at Phoenix Beauty Lux – www.phoenixbeautylux.com.au

Phoenix Beauty Stores

As our passion for quality and affordability grew, so did our company. Phoenix Beauty has 21 retail shopfronts in Sydney, which can be found at Eastwood, Ashfield, Chatswood, Burwood, Rhodes, Macquarie, Haymarket, Castle Hill, Hornsby, Hurstville, and Birkenhead.

Our Stores

Product Range

In line with our mission to support the local health and beauty industry, 95% of our products are sourced from Australia and New Zealand. In addition, Phoenix Beauty supplies skincare and beauty products from leading international skincare brands, including Lancôme, Clarins, Payot, Clinique, and L’Occitane.

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Social Media

Currently, Phoenix Beauty Group has over 100,000 loyal followers on Wechat and Weibo.
In April 2017, Phoenix Beauty Group started working with Ctrip.com as the strategy partner in Australia and major supplier to Ctrip clients who visit Australia.

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