Phoenix Beauty Group was established in 1994 in Sydney Australia. In 2006 the group entered health and beauty industry by opening retail stores in Eastwood.

The three main divisions within the business, including Phoenix Beauty Retail Chain Stores, Blossoms BH Wholesale (wholesale, distribution and export). Phoenix Beauty eShop (online cross – border retail and e-commerce supply chain service).

Phoenix Beauty has 21 wholly owned retail shopfronts in 12 major suburbs of Sydney with over 10,000 SKU selling in store.

Phoenix Beauty Stores

The first healthcare and skincare retail store of Phoenix Beauty’s opened in 2006 in Eastwood. Successfully operating 21 retail stores under the “Phoenix Beauty” brand and with a wide range of quality products, Phoenix Beauty Group has its 95% of the products sourced from Australia and New Zealand. The Phoenix Beauty team is highly customer focussed and works by the motto “Only the best from Australian and New Zealand”.

Our Stores

Product Range

The Phoenix Beauty team has over the years, developed its loyal base of customers by continually providing excellence in customer service; value for money; and a wide range of quality, premium health and beauty products. Phoenix Beauty supplies a wide range of leading well-known international beauty brands including Lancome, Clinique, Clarins, L’Occitane, Jurlique and Perfect Potion. It has been well received by customers who are also keen to support the retailer’s range of internationally-recognised Australian and New Zealand brands.

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Social Media

Currently, Phoenix Beauty Group has over 100,000 loyal followers on Wechat and Weibo.
In April 2017, Phoenix Beauty Group started working with Ctrip.com as the strategy partner in Australia and major supplier to Ctrip clients who visit Australia.

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