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Our story

Phoenix Beauty Group was established in 1994 in Sydney, Australia. In 2006, we entered the health and beauty industry by opening our first retail store in Eastwood.

Within the business, there are four main divisions:

Over 16 years, Phoenix Beauty has grown to become one of the largest and trusted Australian retail chains for premium health and beauty products, with 21 stores across 12 major suburbs in Sydney. Click here to view our store locations

Our Product Range

In line with our mission to support the local health and beauty industry, 95% of our products are sourced from Australia and New Zealand. In addition, Phoenix Beauty supplies skincare and beauty products from leading international skincare brands, including Lancôme, Clarins, Payot, Clinique, and L’Occitane.

Co-Founders of ACEA

Phoenix Beauty Group is a co-founder of the Australia-China E-commerce Association (ACEA), an organisation focused on connecting business between Australian and China since 2015.